Rapid Registration founder Stephen Coakley saw an opportunity for a web-based service that would speed up registration for government contractors. The website leads business owners through a questionnaire, which the company uses to fill out the applications requested. The site also has a listing of agencies to apply to.

The company needed a logo that would express speed, as well as “breaking into” government contracting. Their corporate color is bright green, another reminder of speed.

I created the slogan, “Your key to local government contracting,” which inspired a key design with an “R” silhouette and tang. The final logo (bottom) is a 3-dimensional “R” with an arrow like a keyhole cut into it, symbolizing “the quick way in.” The logo was created in Dimensions and Illustrator.

An early logo idea was a door opening in a stylized American flag. The “flag door” motif was used to create this animated web ad. NOTE: If animation does not start, press “Refresh” or “Reload.”