http://www.impulsegraphics.com/work daily 1.0 2021-10-27 https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/t/570402fd01dbae287c5671a7/1459880710406/27ef868543abf9c4e16439c1aeb8f0bd.jpg Work https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553edf28e4b03d69e7bff314/1430189515358/logo01-cerc-100.jpg Work - Logo for a trade coalition. This logo quotes playback controls: off, on, forward, and fast forward. My original design for this client looked like push buttons; I updated it in 2010 to resemble modern membrane buttons. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0ae3f5325d965/1430183209735/logo15-rapidreg.gif Work - Logo for a business consulting company. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0ae3f5325d963/1430187979087/logo13-nervewhiz.jpg Work - Logo for an app that teaches neurologic localization. Client: University of Michigan Department of Neurology. Part of a family of Whiz-named apps, with a similar typeface for easy branding. The stock image used for the splash screen shows nerve impulses traveling from one receptor to the next. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0c79e77dfc762/1430185397095/logo14-trex.jpg Work - Logo for a company marketing a humane police restraining baton. The T mimics the shape of this baton, invented by a former policeman, that restrains without hurting. The baton's levering action is part of the slogan: Leverage the Bad Guys. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0c79e77dfc75c/1430183062634/logo10-allvid.gif Work - Logo for universal pay tv adapter. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0ae3f5325d95c/1430187514645/logo07-nanny.gif Work - Logo for a nanny placement company. This company carefully vets each person placed. The logo had to express care and concern for the young, as well as its own dependability. Most of the work is done by the dignified script and roman typefonts, with just a suggestion of a helping hand and an apple. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0ae3f5325d95a/1430188373703/logo05-horizon.gif Work - Logo for a real estate consulting firm. This company analyzes real estate documents for completeness and accuracy, protecting buyers and sellers. The logo bug expresses careful inspection of housing and documents, while the signature evokes the name Horizon. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0ae3f5325d961/1430182987255/logo11-dtla.gif Work - Logo for tech licensing administrator. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0c79e77dfc758/1430187255525/logo06-dbjo.gif Work - Logo for a jazz big band. The client, composer-arranger David Berger, had changed his band's name from David Berger and The Sultans of Swing. The new logo had to look more serious than a swing band, yet playful, quirky, and musical. This logo, based on a Chinese chop, filled the bill. You can see it on his bandstands in New York. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0c79e77dfc75a/1430184160751/logo08-lesion.jpg Work - Logo for a board game that teaches neurologic localization. Client: University of Michigan Department of Neurology. Players take the roles of 19th-century neurologists, so the logo had to look both fun and old-fashioned, while expressing the idea of a break in the nervous system. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc7e4b0c79e77dfc727/1430186217438/logo04-shebam.gif Work - Logo for a music production company. The client, a jazz musician, loves Dizzy Gillespie's tune "Oop Bop Shebam," choosing the name for his company. The type looks light-hearted, and the bug uses two real notes that go with the word "shebam" in the song. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc7e4b0ae3f5325d958/1430185937311/logo03-gwb.gif Work - Logo for an annual fundraising event.nt The logo for this fundraising event had to look both fun and historical. So I put a broadly smiling Washington in front of a Gothic-letter G that encircles him and forms part of his hat. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc7e4b0c79e77dfc725/1430186626569/logo02-atlas.gif Work - Logo for a security company. This client wanted a logo that, like his company's name, projects strength and dependability. Researching the logo bug, an image of the giant Atlas, I shopped for beefcake magazines, and got some very funny looks! https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0c79e77dfc760/1430185001578/logo12-neurolocalizer.gif Work - Logo for an app that teaches neurologic localization. Client: University of Michigan Department of Neurology. The logo shows a stylized nervous system, with one pathway highlighted, in front of the brain. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/553e6cc7e4b0c79e77dfc724/553e6cc8e4b0ae3f5325d95f/1430184336815/logo09-pennyseats.gif Work - Logo for a live theatre company. The Penny Seats puts on live plays in an outdoor setting. The name harks back to Shakespeare's time, when you really could get theatre seats for a penny. The logo bug is, of course, a penny, with a theatrical mask in place of Lincoln's profile. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/t/589bc9215016e19a30c11fd4/1486604581199/nina_profile.jpg Work https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/t/55831112e4b0e6cabb0443c5/1434652947082/penny-seats-logo-thumb.jpg Work https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/t/55833416e4b0120384cd4a78/1434661921602/mktg-thumb-entrap.jpg Work https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/t/553eda08e4b0c9767d52d142/1436888777879/woodland-end-fall-lores.jpg Work https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/t/5540f3b7e4b0b06c81bb779c/1430320061744/lesion-box.jpg Work https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/t/555a4cace4b0350c2c9aad7c/1434649424943/basics-w-pages.jpg Work - APSP Pool and Spa Basics Manual Manual for non-technical pool and spa professionals. For The Association of Pool & Spa Professionals. https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/t/55a54c2fe4b0c83122fc545a/1436896305813/9-weakness-palate-left-intro.jpg Work https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/t/555a4d3be4b07e8edfa8a500/1360787074006/ Work - Carolina Typeface https://static1.squarespace.com/static/553a9001e4b0d176d1b4f568/t/55830f7be4b0329e24781a74/1434652587354/poolmath-opener-slide-square.jpg Work